Luxembourg House
17 Beekman Place
New York, N Y
"Engage with your customers thro ugh professional storytelling"
What is the secret of a suc cessful company story that is loved by its customers?
The creative process and methodology involved in bringing your favorite movies and TV s hows to life follow the same rules as successful corporate storytelling. S trategies on how to entice your audience actually follow similar rules bec ause they are in fact built on the same human mechanisms and emotions.
The key word - and the secret if there was one to be - is indeed "Emot ion". Because that is how our brains are wired, causing us to make an over whelming part of our daily decisions with our emotional intelligence befor e seeking to rationalize it, consciously or not. Even in simple communicat ion, the "audience" will react better when there is an emotional path show ing why you do things.
Didier Ernotte from ScreenP ower will talk about the intersection between screenwriting and the busine ss world. He will be presenting on how to capture your audience and tell t he story of your company in a way that will have you engaged with them.
ScreenPower is a leading European company in script-doctoring and scr eenwriting which is establishing itself in New York to be closer to and be tter serve US clients. The focus is on Creative Solutions for Winning Scre enplays, using a unique combination of proprietary Creative Methodology an d Permanent Writers Rooms in Europe and the US.
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This event is supported by It Moves It.
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