"Engage with your customers through professional storytelling"

What is the secret of a successful company story that is loved by its customers?

The creative process and methodology involved in bringing your favorite movies and TV shows to life follow the same rules as successful corporate storytelling. Strategies on how to entice your audience actually follow similar rules because they are in fact built on the same human mechanisms and emotions.

The key word - and the secret if there was one to be - is indeed "Emotion". Because that is how our brains are wired, causing us to make an overwhelming part of our daily decisions with our emotional intelligence before seeking to rationalize it, consciously or not. Even in simple communication, the "audience" will react better when there is an emotional path showing why you do things.

Didier Ernotte from ScreenPower will talk about the intersection between screenwriting and the business world. He will be presenting on how to capture your audience and tell the story of your company in a way that will have you engaged with them.

ScreenPower is a leading European company in script-doctoring and screenwriting which is establishing itself in New York to be closer to and better serve US clients. The focus is on Creative Solutions for Winning Screenplays, using a unique combination of proprietary Creative Methodology and Permanent Writers Rooms in Europe and the US.

This event is supported by It Moves It.